Especially in today’s pervasive, unregulated internet environment, an individual’s reputation can be damaged by anonymous and unscrupulous sources. Negative postings can do serious harm to a person’s good name, livelihood and freedom of movement. JWI’s reputation management program and digital advocacy capability, using factual data based on extensive research, counter malicious reporting and develop a positive image online and in traditional media, which subsequently can be leveraged to promote the client’s interests.